You Have Your Digital Marketing Material, Now What?

When driving for new business, one of the most important aspects you need to consider is marketing. No matter how great your product or service is, without marketing, potential customers may never know about it. Marketing builds your brand, engages customers, and ultimately drives sales. 🎯

For a small or newly organized business, the best possible way to save money and precious time is investing in digital marketing, its especially crucial. It’s cost-effective, scalable, and allows you to reach a broad audience. From social media posts to phone texting and email campaigns, digital marketing is essential to getting your business off the ground and ensuring steady growth. 🚀

However, managing marketing materials can often feel overwhelming. That’s where an affordable graphic designer who understands your industry comes in. Not only will they provide visually appealing marketing content, but they’ll also ensure it’s aligned with your brand and message. This saves you time, energy, and resources, allowing you to focus on dealing with clients, managing staff and running your business.

Here’s why you need digital marketing, and how to manage the materials provided by a professional designer to get the most out of your investment.

Why Marketing is Important for New Businesses

1. Brand awareness: Marketing ensures your target audience knows who you are and what you offer. Without marketing, your business might remain invisible. 🌐

2. Builds trust: Consistent and professional marketing establishes trust between you and your customers. People are more likely to purchase from a brand they recognize.

3. Drives sales: Marketing directly influences your revenue. By creating awareness and engaging with customers, marketing encourages people to buy from you. 💰

4. Cost-effective growth: Digital marketing is more affordable and accessible than traditional advertising, which is perfect for startups with limited budgets.

5. Engages customers: Effective marketing opens the door for two-way communication with your audience, making them feel valued and heard.

Now that you know why marketing is important, let’s look at how you can manage your digital marketing materials once you’ve hired an affordable graphic designer. Here are five tips to help you make the most of the content they create.

5 Tips on Managing Digital Marketing Materials

1. 🗂️ Organize Files Effectively

When your graphic designer delivers marketing materials, make sure to organize them in folders with clear names and dates. Having everything in order will save you time when you're ready to use them, and make it easy to locate specific materials for different campaigns.

• Tip: Use cloud storage services like Google Drive or Dropbox to access your files from anywhere.

• Example: Create folders labeled “Social Media Graphics,” “Email Campaigns,” and “Website Banners” for easy navigation.

2. 🎨 Keep Branding Consistent

Your designer will provide materials that match your brand’s identity, from color schemes to fonts and logo usage. It’s essential to ensure that every piece of marketing content you post or send out remains consistent with your brand’s style. Consistent branding builds trust and recognition.

• Tip: If they haven't provided it to you, ask your graphic designer for a brand guide with your specific colors, fonts, and logo formats to ensure consistency across all platforms.

• Example: Use the same brand colors and fonts for your social media graphics and email headers to create a cohesive look.

3. 🖥️ Understand How to Ask for Content

You may have several enrollment opportunities, or open houses as part of your business profile; its the same thing but with some of the times, dates and data changed. In these cases instead of ordering a one time graphic, you will want marketing material that has a blank spot where you can put in the date, times and places. Like a great shirt that can be work with jeans or shorts, they are versatile, cost effective and easy. Although the same graphic may become overused having a variety of baseline marketing materials in stock can be efficient and helpful.

• Tip: Keep a short stock of updateable variations on Baseline Marketing Material you can interchange.

• Example: A real estate agent is having an open house at a bungalow uptown and a townhouse downtown, they have a baseline graphic that says OPEN HOUSE with their image and the addresses and times they have added themselves.
  
  

4. 📅 Plan Ahead

Once you receive your marketing materials, it’s important to plan when and where you’ll use them. Create a schedule that outlines when each piece of content will be posted or sent out. This helps ensure you’re consistent with your marketing efforts and don’t overlook any valuable assets.

• Tip: Use the post scheduling tools they have already incorporated on social media platforms for posts, or look into specific services like Buffer or Hootsuite to plan social media posts in advance.

• Example: Plan to use your designer’s promotional graphics during a flash sale and in your emails during newsletter campaigns 48 hours before the sale begins.
  

5. 💡 Keep Communication Open

Your relationship with your graphic designer shouldn’t end after they deliver the materials. Maintain open communication with them to discuss future projects, updates, or revisions. A designer who knows your industry is an asset, and their understanding of your brand will improve over time as you continue working together.

• Tip: Schedule regular check-ins with your designer to discuss new ideas or upcoming marketing campaigns.

• Example: Have a quarterly meeting to update your marketing materials for upcoming seasons or holidays.

Why Hire a Graphic Designer Who Knows Your Industry?

A person who knows drives a car might not be the best at driving a motorcycle or a boat. Hiring a graphic designer who understands your industry has several advantages. They know what appeals to your target audience and how to present your products or services effectively. Their expertise ensures that your marketing content is not only visually appealing but also aligned with your industry’s trends and standards. 🎨

Additionally, an affordable designer saves you the hassle of creating marketing materials from scratch, freeing up your time to focus on other aspects of your business. Instead of worrying about design, you’ll have high-quality, professional content that reflects your brand's personality and resonates with your audience.

Make the Most of Your Marketing Content

Marketing is a vital part of any new business’s success, and managing your digital marketing materials effectively is key to making the most of your investment. By organizing files, maintaining consistent branding, understanding how to update content, planning ahead, and keeping communication open with your designer, you can use your marketing materials strategically and efficiently.

Remember, an affordable graphic designer who knows your industry is an invaluable resource—someone who can create professional marketing content that helps your business grow. 📈

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